Industry
Healthcare
Client
Mediflix
Turning Ambitious Ideas into Market Reality
Mediflix sought to democratise access to the world's top medical experts through a revolutionary digital platform. Starting with just an idea, ASCNDR developed their complete business strategy and MVP, ultimately helping secure $20 million in funding and establishing Mediflix as a trusted name in digital healthcare communication.
Key Challenges
In an increasingly digital healthcare landscape, accessing trusted medical expertise remained difficult for many people. Mediflix identified the opportunity to bridge this gap but needed help transforming their vision into a viable business and technology platform.
Converting an ambitious vision into a practical business model
Building a multi-platform product that would appeal to both medical experts and consumers
Developing a strategy to attract significant investment
Creating trust and credibility in the healthcare space
Unlocking the Growth Formula: Market-Led Discovery
Through comprehensive market analysis and stakeholder engagement, we identified the key elements needed to build a successful healthcare platform.
Key Discoveries
Finding the Sweet Spot
Identified core value proposition at intersection of healthcare expertise and digital accessibility
Mapped competitive landscape to find unique market position
Defined target user segments and their specific needs
Building for Scale
Need for seamless cross-platform experience (web, iOS, Android)
Importance of user-centric features for both medical experts and consumers
Critical role of trust-building elements in the platform
Creating Sustainable Value
Developed comprehensive financial modelling
Identified key metrics for success
Created scalable operational strategy
Architecting Success: Strategy Meets Execution
We developed a comprehensive strategy that addressed both business and technical requirements while positioning Mediflix for significant growth.
Laying Strong Foundations
Created detailed business plan and financial model
Developed market positioning strategy
Established operational framework
Crafting the Experience
Designed and built web platform MVP
Developed iOS and Android applications
Implemented user-centric features for expert engagement
Created streamlined content delivery system
Fuelling Growth
Prepared investment documentation
Supported pitch development
Helped position company for seed funding
