How a 60-Year-Old Premium Hair Clinic Transformed for the Digital Age
By late 2021, Philip Kingsley's prestigious hair and scalp clinics in London and New York faced both external and internal challenges. While legislative changes had opened the door for digital-first competitors to prescribe pharmaceutical-grade products online, the clinics were still operating with manual processes – from appointment scheduling to prescription renewals. Client records, treatment plans, and communications relied on paper-based systems. The business needed to modernize operations and compete digitally while preserving the premium care and expertise that had built its reputation over 60 years.